Exhibiting Overseas: TSP Advice
Exhibiting abroad can be an overwhelming thought. It can be scary enough exhibiting in your own country, let alone a country you can’t speak the language. However, there are a lot of advantages to exhibiting overseas, in fact you might find that it’s the next best step for your company. Here’s some reasons why:
- Test out new markets
- Widen your customer base
- Accelerate trading to an international level.
Facts and Figures to consider
Exhibiting overseas gives you the chance to widen your customer base and start trading from a national to an international level.
A multitude of shows happen biennially and therefore attract huge crowds worldwide.
Ambiente in Germany hosts 4500 exhibitors whilst Intermat in Paris is due to attract more than 190,000 from over 160 countries this year.
The NEC and Excel are just two of over 55 venues worldwide that boast over 100,00 square metres of floor space. In a survey by the UFI (The Global Association of the Exhibition Industry), it was found that since 2006, there has been an increase of at least 50,000 square metres in 15 countries - proof that the exhibition industry is growing worldwide.
So you’ve identified an exhibition that is suitable to showcase your product or service. Now to go about organising your stand. Here are some of the tips we’ve accumulated from our 30 years in the industry and experience with overseas exhibitions to help you get your project underway:
- Choose your stand carefully – Always get 2 or 3 stand choices from the show organisers to choose from. The biggest stands aren’t always the best! For advice give us a call, many of our customers do.
- Know what your budgets are and prioritise how these should be spent – don’t get caught out by hidden costs. If in doubt ask us for advice.
- Book in advance – Book flights, hotels, ferry crossings and any transfers as far in advance as possible, to avoid escalating costs and limited availability nearer to the show.
- Research – Customs and traditions vary from country to country, so make sure you and your staff are aware of the culture and it’s religion; what may be polite in one country could be seen as being very offensive to another. You don’t want to lose potential leads by appearing rude because you didn’t bow, or introducing yourself with your first name instead of surname.
- Language – Consider hiring a local translator to help you get over the language barrier, while learning a few basic phrases yourself. Think about literature and giveaways too – would it be more productive to print in 2 languages instead of just 1?
- Don’t consider your shows in isolation – Too often people only look at one individual show. Always try and plan your show calendars on a 24 month basis.
Will I be in Safe Hands?
TSP ShowBusiness have over 30 years exhibition management experience. We have designed, coordinated, installed and managed stands across the Globe. In 2014 we managed events for customers in America, Germany, France, Holland, Italy and here in the UK.
In 2015 we are already booked to manage projects here in the UK, Europe and Africa. Our Project Managers and Sales Team have the experience and the knowledge to help guide you through the whole process, working as an extension to your team, to ensure you gain the best experience and positive results from each of your identified events.